Usage: A favourite disfavourite of mine, this notionally means "from now on", but often just signifies "now" and is just as often totally redundant:
I am pleased to announced that I have nominated Kiyasha Gonzalez-Guggenheim to be our new head of meatball packaging going forward.or
Kiyasha's contribution will be particularly valuable in ensuring that all our customers have a consistent and satisfying meatball presentation experience going forward.Source: Not a clue.
Real meaning: Again, as with "to your point", this is all about having the right attitude. In business it is good to look to the future; one of the most damning subtle indictments you can make of ideas or people is that they are "not forward-looking". Reminding everyone that we are, indeed, going forward and not moving backward is essential in boosting morale. This is especially true after cataclysmic setbacks:
“Our charge going forward is to have realistic, clear goals and to execute them expeditiously.” (New Orleans deputy mayor Cedric Grant, after Hurricane Katrina).(And by the way—I look forward to "execute expeditiously" becoming widespread enough, going forward, to include on a future version of this list.)
I do note in passing that last year some people set up an entire website devoted to purging their organisation of the phrase "going forward", and reported some success. But in the wider world it seems very much alive.
Sunday, December 12, 2010
The excellent Johnson blog at The Economist takes up business cliches, including "going forward."