Thursday, August 12, 2010

The most popular marketing buzzwords

Adam Sherk did a bit of research on the press releases at PRWeb and found the number of uses for these buzzwords:

1leader161,000
2leading44,900
3best43,000
4top32,500
5unique30,400
6great28,600
7solution22,600
8largest21,900
9innovative21,800
10innovator21,400
11award winning11,800
12exclusive11,000
13premier10,700
14extensive10,500
15leading provider10,100
16innovation9,570
17real-time8,030
18fastest7,420
19easy to use6,850
20dynamic6,460
21state of the art6,400
22smart6,020
23flexible5,660
24cutting edge5,520
25biggest5,460
26world class5,340
27amazing5,320
28next generation4,860
29revolutionary4,830
30sustainable4,720
31best practices4,680
32leverage4,600
33thrilled4,530
34robust4,380
35delighted3,560
36cloud3,260
37user friendly3,190
38extraordinary3,090
39breakthrough3,010
40savvy2,900
41ROI2,860
42transform2,700
43seamless2,540
44groundbreaking2,440
45empower2,390
46scalable2,170
47one of a kind2,160
48proactive1,810
49best in class1,650
50return on investment1,570
51market leading1,560
52turnkey1,450
53mission critical1,370
54strategic partnership1,360
55ground breaking1,320
56dashboard1,310
57iconic1,220
58industry standard1,190
59never before1,150
60re-purpose1,050
61ecosytem1,020
62win-win963
63best of breed941
64enterprise class926
65empowerment909
66magical853
67synergy838
68out of the box790
69feature-rich757
70stack673
71cross-platform524
72value proposition519
73well positioned489
74disruptive470
75hit the ground running451
76disruption417
77mindshare415
78space-age386
79bleeding edge373
80exit strategy373
81customer-centric369
82sea change331
83sticky326
84silo272
85synergistic246
86client-centric244
87outside the box226
88paradigm shift206
89peak performance205
90perfect storm162
91organic growth155
92top-down155
93next-gen121
94never been done110
95bottom-up108
96solution-driven102
97secret sauce 91
98low hanging fruit69

I would have thought that "low hanging fruit" would have done better. I feel kind of sorry for it.

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