Wednesday, August 25, 2010

The single best blog post ever

The public editor of The New York Times, Arthur S. Brisbane, starts a new blog with a post on superlatives. He discusses a news article about medical research that used the term "100 percent."

There's a red flag, Junior Editor Man!
My take is that danger awaits stories that venture into the land of 100% — or any other absolute, for that matter. Stories that report on something that is a “first,” a “biggest,” an “only”; stories that employ “never,” and stories that predict with absolute certainty are often headed for trouble. Yes, sometimes an absolute is absolutely right, but many, many times there is a crack of imperfection there.
Good point. There's only one bestest mostest of anything, as this blog proves, and you have to be sure you've got the real McCoy.

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