Writing online is different

Marc Ambinder, the politics editor of The Atlantic, is giving up blogging after five years. Here are his observations on writing for a blog and writing for print.

Really good print journalism is ego-free.  By that I do not mean that the writer has no skin in the game, or that the writer lacks a perspective, or even that the writer does not write from a perspective.  What I mean is that the writer is able to let the story and the reporting process, to the highest possible extent, unfold without a reporter's insecurities or parochial concerns intervening.

Blogging is an ego-intensive process. Even in straight news stories, the format always requires you to put yourself into narrative. You are expected to not only have a point of view and reveal it, but be confident that it is the correct point of view. There is nothing wrong with this.

As much as a writer can fabricate a detachment, or a "view from nowhere," as Jay Rosen has put it, the writer can also also fabricate a view from somewhere. You can't really be a reporter without it. I don't care whether people know how I feel about particular political issues; it's no secret where I stand on gay marriage, or on the science of climate change, and I wouldn't have it any other way.

What I hope I will find refreshing about the change of formats is that I will no longer be compelled to turn every piece of prose into a personal, conclusive argument, to try and fit it into a coherent framework that belongs to a web-based personality called "Marc Ambinder" that people read because it's "Marc Ambinder," rather than because it's good or interesting.

Do readers care what we call it?

Farhad Manjoo writes in Slate about a trend I've noticed lately -- less and less distinction between a magazine article online and a blog post.

Soon, Gawker will no longer be a blog. The same goes for other sites in the Gawker network. The difference is that when these sites publish their scoops, they won't be doing so in a "blog" format—that is, as a reverse-chronological, scrollable index of posts. Instead, Gawker and co. will transform into something more akin to conventional Web magazines.

While Gawker is dropping the blog format, sites of magazines like Wired and The Atlantic are embracing it. (At both outlets, all articles, other than those that first appeared in print, are published in a blog-like format.) Or check out Newsweek, whose home page lists headlines and snippets in reverse-chronological order, just like at your friend's Blogger site.

Does anyone care? Any reader, that is?

"I say this with all possible deference: Who cares?" wrote Joel Johnson, the Gizmodo blogger, when I approached him with such questions. Scott Rosenberg, author of Say Everything, a history of blogging, echoes this point: "Just as journalists think readers have a deep awareness of distinctions like 'hard news piece' vs. 'feature' vs. 'news analysis,' we think they understand or care about the line between 'article' and 'blog post.' But they're just reading what we're writing for them and responding. It's our hang-up, not theirs." 

Most readers, if not all, care only that the writing is interesting, informative, relevant and honest.