The evolving magazine business model

CVS Now Selling Cheaper, CVS-Brand 'People' Magazine

WOONSOCKET, RI—In an effort to provide a budget-conscious equivalent to People magazine, CVS drugstores nationwide began selling the store-brand CVS Celebrity Magazine on Wednesday. "We think our publication is comparable in quality to the big name-brand magazines, but with an obvious cost-savings advantage," said night pharmacist and editor-in-chief Marvin Kuppering, showing reporters a grainy photo of Angelina Jolie's elbow that will appear in next week's Beach Bodies section. "Whether you want to read about Michael Chiklis' trip to Nevada to visit his aunt, or see who won our annual 'Handsomest Fellow in the World' award, CVS Celebrity Magazine has it all." Kuppering went on to hint at an upcoming exclusive lid-blower concerning Tom Arnold and the Los Angeles Parking Violations Bureau